Deals
Mondelez Sells Gum Business to Perfetti in $1.35 Billion Deal
The sale includes brands such as Trident, Bubblicious, Chiclets, Dentyne and some European candy.
Photographer: David Paul Morris/Bloomberg
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Mondelez International Inc. agreed to sell its gum business in some of its major markets to European rival Perfetti Van Melle SpA.
The deal values the business at about $1.35 billion, the companies announced Monday. The sale includes brands such as Trident, Bubblicious, Chiclets, Dentyne and some European candy. Perfetti will own the portfolio in the US, Canada and Europe, as well as manufacturing facilities in Illinois and Poland.