The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The American consumer goods conglomerate, which owns Nair, Viviscal, Flawless and Trojan, announced it acquired Hero, maker of the Hero Mighty Patch acne treatment, for $630 million. Hero’s sales for the past twelve months ended June 30 were about $115 million, Church & Dwight said in a statement.
”We are excited to combine a brand that people love with Church & Dwight’s expertise and scale to continue driving success and growth in the market,” said Hero co-founder Ju Rhyu in a statement.
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How Sex Toys Broke Into Beauty Retail
A new wave of friendly, elevated and sex-positive brands peddling vibrators, lube and sex-centric supplements are attracting retailer and investor attention.
Joan Kennedy is Editorial Associate at The Business of Fashion. She is based in New York and covers beauty and marketing.
By selling existing formulas under their own name, retailers can tap into the lucrative beauty market without investing in custom formulations. But that doesn’t mean the private label model is an easy win.
The San Francisco-based company is hoping to tap growing consumer demand for financing for cosmetic treatments among other services.
Once thought of as long-term disruptors who would change the way we shop forever, multi-brand online retailers that sell cosmetics, skincare, fragrance and more are facing multiple headwinds.
Prestige makeup is fashion’s category expansion du jour. But even the market’s most powerful players could learn a thing or two from its celebrity-backed competition.